One platform for brands and their customers
iscan.it connects your products with your customers: interactive content, campaigns and measurable marketing on a single platform.
No developers needed: your own team manages content and campaigns.
GS1 resolver
iscan.it is a GS1 resolver application,
so you can easily create the online content behind GS1 Digital Link QR codes.
It also comes with many more services that support the product experience and marketing.
Overview
Your product is your strongest marketing channel. Use it.
Customers spend more time with your product than with any other touchpoint, yet this moment remains the most underused. Printed materials go out of date, campaigns get fragmented, and results are hard to measure.
iscan.it brings it all into one platform: you create, manage and measure every product experience in one place.
1 / 7
You create the product experience
Your marketer builds the product page and the promotion in the web backend.
2 / 7
The code goes on the product on the production line
The integrated printer prints a unique QR code on every bottle.
3 / 7
The product reaches the shelf
Coded products are delivered and appear in stores.
4 / 7
The customer scans it
One scan, and everything about the product is on their phone.
5 / 7
They play and win
The promotion keeps delivering fun and prizes after purchase.
6 / 7
They stay safe
If a batch is recalled, the customer gets notified.
7 / 7
And you see the results live
Scans, users and campaign results in real time.
Create
content and campaigns on the platform
Connect
them to the product [packaging, shelf, QR code, label]
Measure and optimize
results in real time
Built on an open standard
One code. All the data that belongs to the product.
iscan.it is built on the GS1 Digital Link standard. The QR code on the pack is a standard web address that carries the batch, the expiry date and the serial number along with the product identifier.
- GS1 Digital Link and EAN-13
- Digital coupons
- Android and iOS app
- Multilingual content
- Web console with live phone preview
What does a scan carry?
Orange juice 330 ml (glass)
Click a part of the code
What it does in iscan.it
Your domain, powered by iscan.it
Use your own domain and point it to iscan.it. iscan.it creates the web and app product pages, so you don't have to deal with them. If you don't have your own domain, you can use iscan.it instead.
What it does in iscan.it
All content tied to one product
The GTIN identifies the product: the product page, the video and the campaign are linked to it. The same number is in the familiar EAN-13 barcode.
What it does in iscan.it
Recalls for exactly that batch
If a production batch is affected, the warning only appears on the products of that batch. The product pages of all other products stay as they are.
What it does in iscan.it
Every item is unique
The serial number tells individual items apart, so a digital coupon, for example, can be redeemed only once per item.
What it does in iscan.it
Content that follows the expiry date
Knowing the expiry date, the product page can show when the product is about to expire, and the brand can show an offer for that period.
What does a scan carry?
Orange juice 330 ml (glass)
Tap a part
Where campaigns are born
iscan.it is the dashboard where the product experience comes together
This is where you build, schedule and measure every product experience and campaign, and the mobile app delivers them to your customers’ pockets in real time.
Brands and manufacturers
better-known products, more loyal customers
Retailers
more engaging shelves, better-informed shoppers
Marketing teams
faster campaigns, transparent ROI
Where the product comes to life.
With a single tap, the product in the customer’s hand becomes an experience, and the brand is present where the decision is made.
Scan it
Scan the product code with the app, even without signing up after installing. [QR code / barcode / label]
Discover
Product content appears in seconds: details, videos, usage tips and current offers.
Make the most of it
Redeem the coupon, share a favorite, or save it for later. And the brand learns what customers liked.
A product that stays with the customer after purchase.
At the shelf, customers get what they’re looking for: details, usage tips and real offers. They can save purchased products in the app, so they can access fresh information later and get timely safety alerts. And it’s more than information: the brand builds a direct, personal relationship with the customer, who gets not just a product but a brand that keeps them in mind after the purchase.
FAQ
We’ve collected the most common questions about the platform and getting started.
Just gather the basic data of your products. We set up your account together, and you put the QR codes together on the platform. Our labeling experts will also help you print them on your labels and packaging.
Any kind. You can even create online content for services, events and venues in moments, and use it to connect with your customers.
Through the scans, you see the results instantly, live. Add your promotional events alongside them and the full picture comes together: you see what each promotion delivered.
No. The web interface is no-code and WYSIWYG, so your marketing team can build product pages and launch campaigns on its own. We support you all the way through setup and training.
In as little as minutes. Your first product page and campaign can go live quickly; getting the QR codes onto labels or packaging depends on your labeling process.
Scanning a QR code with the phone camera is a one-off, anonymous moment: the shopper sees the content, but the brand doesn’t know who they were. In the iscan.it app, shoppers can be identified with their consent, save their products and keep receiving information about them after purchase, so the brand builds a lasting relationship.
We fully comply with the GDPR. Shoppers appear anonymously by default, and everything depends on their consent: even their age or gender only becomes visible to the brand if they allow it. Anyone who wants to share more about themselves for extra benefits, such as personalized offers, coupons or exclusive content, can do so, always by their own informed choice.
Based on the products saved in the app, the notice reaches exactly the people who own the affected product, quickly and with a documented record.
Pricing is tailored to your needs. With a few products and a couple of campaigns it doesn’t cost much, at a larger scale it costs more, but the reach and data you get are often far more expensive elsewhere.
GS1 Digital Link is an international standard that makes a product’s identifier available as a web address in a single code. A resolver service connects the code to the right content, so you can change the content at any time without changing the packaging.
The resolver is the system that directs a scanned GS1 Digital Link to the right page, for example taking the shopper to a product page in their own language. The iscan.it platform includes this service turnkey, so you don’t need to build or run your own resolver.
Get in touch
Let’s talk about how iscan.it could work for you.
Tell us about your products and goals, and we’ll show you how to turn them into a working product experience. No developers needed, and we’re with you all the way through setup.
We learn about your goals
In a short call, we review your products, marketing goals and current processes, then agree on the best place to start.
We set up the platform
We create your account, tailor the interface to your brand and upload the digital product pages for your first products, so you can launch quickly and without risk.
We train your team
We walk you through the editor and the campaign manager, so your marketers can build product pages, launch campaigns and measure results on their own, without coding.
We go live, and stay with you
We launch your first campaign together with the app, monitor the results and fine-tune based on a joint review. You can count on us after handover too.
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